Rethinking Multifamily Property Management in 2021

The global pandemic has affected not only the world´s health and economy but also the view on property management. The past year has been a challenging one for the multifamily property management industry, creating massive changes and forcing the industry to rethink its objectives and meet resident’s and prospect’s needs. The pandemic also brought new opportunities for multifamily owners, having to reassess resident retention strategies and value demonstration.   According to Debi Wherry from the Multifamily Executive (2020), there are 5 new trends to watch out for in Multifamily property management for 2021. The following is a list of what to expect for the future of the industry.   1. ServiceTo demonstrate value and increase resident satisfaction, customer service will become a crucial component. Owing to the new ways of working and living, digital communication will be on the upfront on contacting prospects and residents, though some may continue to req ...

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